Grand Opening of KSHM-Owned Campsite: Partnering with Nanchang Donghu District Government to Create a New Urban Camping Experience
On September 1, 2025, coinciding with the successful conclusion of the “Green Mountains and Clear Waters Are Gold and Silver Mountains” 2025 Nanchang Urban Camping Consumption Carnival along the Ganjiang River on Yangzi Island, the new camping landmark in Nanchang, Jiangxi Province—“Xiangwangdi” Campsite—officially opened its doors. The event was jointly organized by KSHM, the Donghu District Government, Jiangbian Camping Management Co., Ltd., and other partners, bringing together guests and industry professionals from the national urban camping sector to witness a new peak in Nanchang’s camping and cultural tourism consumption.
The three-day carnival attracted numerous RV manufacturers, 24 accessories and outdoor equipment companies, and 20 agro-tourism enterprises. The event featured a wide range of activities, drawing over 50 industry peers to Yangzi Island, with a total visitor flow exceeding 10,000. Leading trends in new energy and smart technology, combined with dining and cultural experiences, injected strong momentum into the local consumption market.
As both a host and a representative of emerging campsites, Xiangwangdi quickly became a focal point for outdoor enthusiasts thanks to its prime location, comprehensive facilities, and immersive natural experience. The campsite spans a large area and integrates RV parking, outdoor camping, and cultural tourism experiences. It offers full services including water and electricity supply, sanitary facilities, and recreational amenities, while incorporating local Nanchang cultural elements to create a diverse consumption scene of “RV + agriculture + cultural tourism.”
During the carnival, Xiangwangdi deeply integrated the event theme, offering interactive activities such as test drives, campsite experience days, and nighttime parties. Visitors could enjoy the campsite lifestyle while exploring the rich agro-cultural tourism resources of Yangzi Island. Surrounding the campsite were local specialty products, traditional snacks, and handicrafts, including Fengcheng frozen rice candy, Nanchang mixed noodles, and soft baseballs, reflecting the concept of “multiple experiences, diversified consumption” in one location.
Looking ahead, Xiangwangdi will continue to leverage the campsite industry foundation on Yangzi Island and regional cultural tourism resources, focusing on “innovation-driven, experience-upgraded” development. The goal is to establish a model camping destination in central China, support the growth of its own brand, and contribute to high-quality regional economic development.
We look forward to Xiangwangdi becoming every traveler’s ideal stopover, as well as an important platform for cultural promotion and industry upgrading.
